⤶ App Business — Issue 1

Workshop · beginner · 2 hrs · 7 actions

Ship a paywall in a weekend

Build the free-trial paywall from Adam Lyttle's playbook: placement, the 3-second cooldown, and pricing that converts.

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  1. 01

    Friday night: place it

    • ReadRead the machine-gun theory of shipping apps

      Open →

    • DoPut the paywall straight after onboarding — before the aha moment, not after

  2. 02

    Saturday: wire it

    • DoFree trial on, annual plan as the anchor price

    • DoAdd the 3-second close-button cooldown — let the pitch finish

    • DoHard-paywall one feature people will hit in their first session

  3. 03

    Sunday: measure it

    • DoInstrument view → start-trial → convert as three separate events

    • DoSet a weekly reminder to change exactly one paywall element and compare