⤶ App Business — Issue 2

Workshop · intermediate · 90 min · 10 actions

The Paywall Teardown

A working session on the 4,000-paywall findings: audit your own paywall against the packaging-first checklist, rebuild the plan stack (annual anchor, reassurance line, trial button), and ship a 'not now' offer path before the session ends.

▶ Watch the session

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  1. 01

    See what 4,000 paywalls proved

    • ReadRead the cover story — the packaging-beats-pricing finding

      Open →

    • ▶ WatchWatch the winning-variant breakdown: annual anchor, reassurance line, trial button

      Open →

    • DoScreenshot your current paywall and write down every element it shows

  2. 02

    Audit your own paywall

    • DoCount the plans you offer — could you delete monthly entirely?

    • DoCheck: is your annual plan first and visually highlighted?

    • DoAdd a reassurance line — 'no commitment, cancel anytime' — next to the price

    • DoPut the trial length on the button itself, not in the fine print

  3. 03

    Build the decline path

    • ▶ WatchWatch the 'not now' one-time-offer play

      Open →

    • DoDesign a discount paywall that appears only after a user declines

    • DoPull your plan mix: a heavy monthly share means onboarding isn't selling the product — fix onboarding, not price