⤶ App Business — Issue 2

Workshop · intermediate · 120 min · 8 actions

Build Your Attention Engine

The Pelosi Tracker pattern, applied to your app: design a content property whose daily output is inherently shareable and whose punchline is your product. You'll leave with a named account concept, three repeatable formats, and a two-week posting plan.

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  1. 01

    Study the playbook

    • ReadRead how the Pelosi Tracker turned an audience into a million downloads

      Open →

    • ▶ WatchWatch the content-idea-equals-app-idea argument

      Open →
  2. 02

    Pick your wedge

    • DoWrite 10 content ideas in your niche; keep the 3 you could post about weekly for a year

    • DoFor each, name the app a viewer would want the moment the video ends

    • DoPick one account format (faceless clips, charts, storytelling) and commit to it

  3. 03

    Run the engine for a week

    • DoPost daily for 7 days; log views, saves and 'where do I get this' comments

    • DoShip a landing page with a waitlist before you write any app code

    • DoIf one post breaks out, make 5 variations of it — repetition is the growth hack