⤶ App Business — Issue 1

Workshop · intermediate · 90 min · 5 actions

The gotcha-feature sprint

Find and prototype the one feature a stranger understands in 3 seconds — Isenberg's 90% of distribution, applied to your idea.

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  1. 01

    Find the gotcha

    • ReadRead why the alarm app demands push-ups — friction as the feature

      Open →

    • DoWrite the one-sentence version of your app a stranger would retell at dinner

    • DoList 5 exaggerations of your core feature; keep the one that sounds almost silly

  2. 02

    Prototype it

    • DoBuild the smallest demo of the gotcha — one screen is enough

    • DoFilm a 15-second clip of it working and show 5 people; count who asks for the link