⤶ App Business — Issue 1

Workshop · beginner · 2 hrs · 6 actions

300 DMs → 12 customers

The Once validation engine: commitment metrics, cold outreach scripts, and knowing when you've earned the right to build.

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  1. 01

    Build the list

    • ReadRead £10K a month is £333 a day — the maths that makes DMs rational

      Open →

    • DoList 50 people who visibly have the problem your app solves (posts, comments, bios)

  2. 02

    Send honestly

    • DoWrite a 2-line DM: their specific situation, then what your app does about it. No links in message one

    • DoSend 20 a day for 15 days; track replies in a simple sheet

  3. 03

    Convert and learn

    • DoOffer the first 20 repliers a founder deal in exchange for a 15-minute call

    • DoAfter 12 customers, write down the exact words they used — that's your paywall copy