01 — Flipfox
Meet Flip
A profit tracker for UK resellers that a kid could use and an accountant would love. Snap the find, say what you paid, and a small orange fox tells you whether you just did well. Why Flipfox is built around a mascot, not a spreadsheet.
Every reseller has the same spreadsheet. Bought for, sold for, fees, postage, a column that is supposed to be profit and is usually a guess. It lives on a laptop, which means it does not live at the car boot at six in the morning when the decision actually happens.
Flipfox is an iPhone app that moves that decision into your pocket and makes it feel like a game rather than admin. You photograph a find, name it, type what you paid, and Flip, a round orange fox with a teal bumbag, reacts to your return on investment as you type. Two hundred percent gets you star eyes. A dud gets a sad fox. Confetti when you log it. That is the whole pitch, and it is deliberately the first thing you see.
Built for the British boot
The app is tuned for the way UK reselling actually works. Landed cost is price plus postage in plus cleaning plus anything else, because the three-pound jacket that needed a five-pound dry clean is an eight-pound jacket. Sales carry per-platform fee estimates you can edit: eBay at roughly 12.8 percent plus thirty pence, Etsy at 6.5 percent plus twenty, Vinted and Depop at zero. Profit is what the platform pays out minus what you had in it, and the app never lets you forget the difference between the two.
Home shows realised profit this month against a goal you set at onboarding, the pace you need per day to hit it, cash tied up in stock, and potential profit if it all sold at target. Below that sits Den Check, a stock-health score out of a hundred that names exactly what is dragging it down: unlisted items, stale stock, things with no target price.
Three items not listed anywhere worth about £139. List them today.
— Flip, on the Home screen
The nudge is the product
Most trackers are silent until you open them. Flip is not. Unlisted for three days, he tells you. Sitting for 45, he tells you. No target price, he tells you. Those nudges surface as daily quests with XP attached, and the streak counter on Home is the same idea as a language app: the point is to come back tomorrow and list one more thing.
Everything else in the issue, the AI chat, the eBay sync, the public shop, the community feed, hangs off that one loop. Log the find. Let the fox react. Sell it. Watch the number go green.
