In this issue
01 — App Business Desk · Cover story
4,000 Paywalls Later
Superwall has watched more paywall experiments than anyone alive. The uncomfortable finding: you're testing the wrong thing.
02 — App Business Desk
The Man Who Growth-Hacked a Million Downloads
Chris Josephs built the Nancy Pelosi Tracker into an attention machine — 750,000 followers feeding one app. Greg Isenberg got him to explain the engine.
03 — App Business Desk
Predict It Works — Before You Build
Flame went from £3K to £10K MRR in eight months on 50 million organic views. Founder On Neill's VSC framework says you can score an idea's ceiling before writing a line of code.
Workshops
Included with your subscriptionThe Paywall Teardown
A working session on the 4,000-paywall findings: audit your own paywall against the packaging-first checklist, rebuild the plan stack (annual anchor, reassurance line, trial button), and ship a 'not now' offer path before the session ends.
Start the course →
Run the VSC Test on Your Idea
Before you build anything: a guided reconnaissance of TikTok for your idea's format. Score Virality (100K+ views from sub-5K accounts), Scalability (can the content be reproduced without you?), and Convertibility (read the comments for intent). Leave with a go/no-go score.
Start the course →
Build Your Attention Engine
The Pelosi Tracker pattern, applied to your app: design a content property whose daily output is inherently shareable and whose punchline is your product. You'll leave with a named account concept, three repeatable formats, and a two-week posting plan.
Start the course →
New course
Start the course →
New course
Start the course →
Letters
… from readersSign in to write to the editors.